Privacy Policy

Privacy Policy — Sleepy Joe's

Last updated: September 2026

This Privacy Policy explains how Sleepy Joe's, operated by MG HandelsHub AB (“we”, “us”, “our”), collects, uses and shares your personal information when you visit our website or make a purchase.

1. Information we collect

  • Information you give us: name, email address, shipping and billing address, phone number, and order details when you place an order, create an account, subscribe or contact us.
  • Payment information: payments are processed by our payment providers (such as Shopify Payments, PayPal, Apple Pay and Google Pay). We do not store full card numbers.
  • Automatically collected information: IP address, browser and device type, pages viewed, referring website and how you interact with our site, collected through cookies, pixels and similar technologies.

2. How we use your information

  • To process and deliver orders and manage subscriptions
  • To communicate with you about orders, renewals and customer service
  • To send marketing emails if you have opted in (you can unsubscribe at any time)
  • To prevent fraud and keep our store secure
  • To analyze and improve our website, products and advertising
  • To comply with legal obligations

3. How we share your information

We share personal information only as needed to run our business, including with:

  • Shopify, which hosts our online store
  • Our fulfillment partner, which manufactures, packs and ships your order in the USA
  • Payment processors and shipping carriers
  • Subscription and app providers that help us offer Subscribe & Save and bundles
  • Advertising and analytics partners such as Meta (Facebook/Instagram) and Google, which may use cookies and pixels to measure and personalize ads
  • Authorities, when required by law

We do not sell your personal information for money. Some sharing with advertising partners may be considered “sharing” or “selling” under certain U.S. state laws — you can opt out at any time (see section 5).

4. Cookies

We use cookies to keep your cart working, remember your preferences, understand site traffic and measure advertising. You can control cookies through your browser settings and our cookie banner, where available.

5. Your privacy rights

Depending on where you live (for example California, Colorado, Connecticut, Virginia and other U.S. states), you may have the right to:

  • Know and access the personal information we hold about you
  • Correct or delete your personal information
  • Opt out of the sale or sharing of personal information and targeted advertising
  • Not be discriminated against for exercising your rights

To opt out of sale/sharing, visit Your Privacy Choices. We also honor Global Privacy Control (GPC) signals. For any other request, email mg.handelshub@proton.me. We may need to verify your identity before responding.

6. Data retention

We keep order information for as long as needed to fulfill orders, provide customer service and meet legal, tax and accounting requirements, after which it is deleted or anonymized.

7. Children

Our products are intended for adults. We do not knowingly collect personal information from anyone under 18.

8. Security

We use reasonable technical and organizational measures to protect your information, but no method of transmission over the internet is 100% secure.

9. International transfers

MG HandelsHub AB is based in Sweden and our service providers may process data in the United States and other countries. Where required, we use appropriate safeguards for these transfers.

10. Changes

We may update this policy from time to time. The latest version will always be posted on this page.

11. Contact

Sleepy Joe's / MG HandelsHub AB — mg.handelshub@proton.me